- Participate in community events. Most local communities organize fun and entertaining activities that support the community. Put your school in the front row with an impactful presence at these events.
- Organize school events in your school and invite the public. This is an opportunity to show case your students and your staff and the culture of your school to potential parents.
- Tell your story on social media. A great website allows parents and potential parents to interact with your brand in an intimate way. Take advantage of other platforms like YouTube and Facebook to tell your story by sharing success stories and updates on events that is taking place in your school.
- Word of mouth. This is one of the most effective and valuable strategies when growing school enrollment. People invest in the opinions and experiences of the people they trust. A positive school experience by both a parent and a student give them a reason to talk about your school and it makes it easier for that conversation to take place.
- The front office should be a reflection of your school’s pride. School colors and mottos should be prominently displayed. Celebrate what a unique and special place your school is. Designate a bulletin board to feature student work, school accomplishments and anything thing that will make everyone proud to be part of the school community.
- A friendly front desk is one of the most important school cultures. The front desk should feel warm and inviting to visitors and students alike. Feeling welcome is a big factor when choosing and retaining a school. Researchers believe that the degree in which a school is welcoming influences the extend to which parents are involved.
- The ranking or performance of the school in xcomparison to other competing school is a factor for parents when choosing a school.
